The Brookside Group, LLC
  The Telecom Consultant Bulletin
Insights, Viewpoints & Facts
from Telecom's Influencer Community

Produced by The Brookside Group
  May 2011

This Month's Theme:
The UC Enterprise Summit:
A Unique, Peer-to-Peer Collaboration Event

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I would like to take this month's bulletin to help announce an exciting and unique Unified Communications & Collaboration event, The UC Enterprise Summit (sponsored by UCStrategies), to be held September 18 - 21 at the Estancia La Jolla Hotel & Spa, in La Jolla, CA. It has been my privilege to have the opportunity to be part of the UCStrategies team planning this distinctive gathering.

UCStrategies is a well established, leading edge consortium of Unified Communications experts providing key insights and analysis to help the market better understand unified communications technologies, unified communications products, and unified communications trends. UCStrategies provides articles and viewpoints from UC analysts and consultants to help vendors, end-users, resellers and consultants better understand the dynamic unified communications arena.  


A by-invitation only event, The UC Enterprise Summit will bring together a select, qualified, and intimate group of enterprise users, UC consultants and UC vendors with a common need and interest to network and better understand the realities of the contribution and deployment of UC solutions.  


Unlike large trade shows or conferences where the effectiveness and value of much of your networking and education are hit or miss, this Summit's format and venue will ensure the opportunity for all participants to easily meet and focus on their specific UC interests, current needs and best solutions. The agenda and format will focus on real UC deployment, interoperability and collaboration, not keynotes, sales pitches or market projections.

Please email me with any questions, to learn more about the Summit, or to inquire about attending.


Mick Sawka

The Brookside Group 

The UC Enterprise Summit        

UCE Logo 

The UC Enterprise Summit, presented and announced by Jim Burton, Co-founder, 

The many complexities of Unified Communications & Collaboration make it challenging for enterprise organizations to navigate through the various solutions and implementation options available. Enterprises know that they want to further their UC strategies, and they want to avoid making costly mistakes. They want to hear from their peers about what worked, what didn't, and how to best proceed with the greatest possibility of success. They need advice on how to find the use cases and business value of UC, how to deliver ROI, and how to decide among the various solution options available. They want to hear about the various vendor offerings, but don't want to hear sales pitches.  


With that said and on behalf of UCStrategies, I am excited to announce the UC Enterprise Summit, a conference where enterprises in the planning stages for a UC implementation can interact with their peers and independent industry experts, learn best practices, pitfalls, migration strategies, and share their UC challenges. In a unique format, the Summit will bring together senior executives, analysts, consultants, and leading vendors for 2 1/2 days of constructive UC "collaboration." This is an invitation-only event for UC and collaboration influencers and decision-makers.


The Summit will address all aspects of the UC market including collaboration, video, mobility, cloud, communications-enabled business processes (CEBP), the impact of social networking, and more. The program will be filled with information enterprises and consultants need to ensure a successful migration to unified communications, including "what you need to know" presentations, case studies, workshops, small focus sessions, panel and roundtable discussions, and plenty of networking opportunities. The overall goal is to deepen the understanding of the real world challenges and to ensure success in the adoption of unified communications.  


The Summit will be held September 18 - 21 at the Estancia La Jolla Hotel & Spa, in La Jolla, CA.

Why the UC Enterprise Summit Will Be Unique  

for Enterprise Users and Consultants 

The UC Enterprise Summit Offers Enterprise Users and Consultants:

  • A place where enterprise executives can meet with their counterparts from other enterprises to share ideas, information and experiences.
  • General sessions comprised primarily of case studies presented by users who have deployed UC solutions, and attendees will have the opportunity to discuss what they learned in roundtables, meals, and a variety of social events.
  • An interactive forum for exchanging ideas via panels, roundtable sessions, and heavy doses of networking.
  • The opportunity to hear from those who have "been there, done that," learn what worked and what didn't, the pitfalls to avoid, and what steps to take to ensure success.
  • The ability to have a hand in deciding what sessions are offered.
  • Small focus sessions where enterprise and consultant attendees will get to question the vendors in detail on their offerings.
  • Receptions with product demos and networking opportunities before and after dinner.
  • Network, network, network. There will be ample time for networking with peers during meals, breaks, and numerous social events.

The UC Enterprise Summit is uniquely designed to bring consultants and end users

together to exchange ideas and share experiences. In preparing for a UC deployment, the ability to talk one-on-one with leading vendors, consultants, independent industry experts, and most importantly, peers in other organizations, all in one location, can provide invaluable insights to help craft a successful UC strategy.


UC Consultants: Click HERE if you are interested in attending the Summit with one of your enterprise clients looking to deploy a UC solution within 18 months 

Why the UC Enterprise Summit will be Unique  

for Vendor Sponsors  

The UC Enterprise Summit Offers Vendor Sponsors:   

  • An invitation-only event, to interact with qualified enterprise organizations and consultants who are involved in or starting the decision making process for a major UC buying decision and are in the process of determining how they can most successfully develop and implement their UC solutions.
  • The opportunity to present their offerings to small groups of users and consultants in focus sessions. These smaller meetings allow the opportunity for more open exchanges that can be followed-up with private meetings later during the event.
  • The opportunity to invite some of their leading-edge customers who can share their experiences. Vendor customers will present their UC challenges and success by sharing real case study examples.
  • Meetings with small groups of enterprise customers and consultants in your own private "office" for focus sessions, and one-on-one meetings with potential customers throughout the event.
  • Access to premier end-user consultants who influence UC decision making to a wide range of clients.
  • The opportunity to display and demonstrate your products throughout the event - in the Solutions Hall, your hosted reception, focus sessions, and in a private meeting room.
  • Meaningful enterprise and consultant feedback to make your marketing message more effective.
  • Networking opportunities with potential partners in a neutral setting.

Sponsoring the UC Enterprise Summit provides the opportunity to present your company as a thought leader in the UC industry to a select group of enterprise executives and consultants in an informal and relaxed environment.


This is not another large-scale trade show where you compete for attention with hundreds of other vendors. Space is limited to only 12 sponsors, so each one will be heard and have the opportunity to speak.


UC Vendors: Click HERE if you are interested in a Summit sponsorship opportunity


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