Clients

Brookside’s clients are exclusively telecom and IP-based network solution companies, including:

  • Communications equipment, system and software vendors;
  • Network service providers;
  • Hosted unified communications providers;
  • Contact center providers;
  • Network infrastructure vendors;
  • Large VARs/System integrators;

Here is a sample of Brookside client case studies:

  1. IP PBX Vendor – Provide member acquisition and content messaging fulfillment support. Key accomplishments over 3 years include:
    • Initial SMB focus, with migration to enterprise solutions;
    • More than 650 qualified members;
    • Measurable increase in consultant awareness and considerations;
    • Current level of 3 – 5 new, qualified opportunities per month;
    • Field/channel integration and senior management support.
  2. Unified Communications Vendor – Conducted in-depth research to profile the UC consultant and develop a highly targeted, content rich program to educate and support UC consultants. Key accomplishments over 2 years include:
    • Consultant program market case and business plan;
    • Survey and focus groups to better understand the UC consultant and build a custom program;
    • Highly qualified and select program members;
    • 3 qualified opportunities in less than 12 months;
    • Solid foundation against which to grow the program.
  3. Network Infrastructure Vendor – Helped plan and launch program and provide ongoing member acquisition, content messaging fulfillment, opportunity tracking and strategic advice. Key accomplishments over 4+ years include:
    • Branded, best-in-class international program;
    • Grew from supporting 1 to 5 business units;
    • 1,900+ members (consultants, engineers and architects);
    • 90+% high member satisfaction rate; 60+% monthly usage;
    • Field/channel integration and senior management support.
  4. Tier 1 Service Provider – Helped plan and launch program and provide ongoing member acquisition, content messaging fulfillment, opportunity tracking and strategic advice. Key accomplishments over 2+ years include:
    • Consultant program market case, business plan and sales opportunities/ROI objectives;
    • 240 highly targeted and qualfied consultant program members;
    • 15+ strategic consultant relationships with client opportunities;
    • Measurable increase in consultant interest and awareness;
    • Confirmed sales opportunities/wins exceeding program contribution/ROI objectives.

“The Brookside Group’s consultant program support services cost effectively help me to reach and acquire qualified new program members, and fulfill timely, informative updates on Alcatel-Lucent enterprise solutions to all program members. I can then better focus my efforts on helping consultant members with their specific client and channel support needs.” Jeanne Bayerl, Consultant Program Manager, Alcatel-Lucent