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Each of these services strive to drive new sales opportunities for our clients through the role and influence of industry consultants/market influencers.
Program/Channel Strategy and
Planning, in which we help:
- Develop CLP market opportunity assessments and market justification
- Conduct strategic audits and recommend CLP objectives, strategies and services
- Develop CLP business plans
- Integrate the program internally with
indirect channels, direct sales, and marketing
- Compile competitor program profiles and comparisons
- Present opportunity and recommendations to senior management
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Consultant
Identification, Profiling and
Segmentation, in which we leverage our database of more than
14,000 industry consultants/market influencers to help program/channel managers:
- Screen, qualify and identify consultants/market influencers active in their served markets
- Segment, prioritize and target the more active and influential consultants
- Seed or expand their program databases with consultants' contact information and background profiles
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Key Consultant Account
Planning, in which we help:
- Identify and develop in-depth profiles of the key, i.e., the most influential consulting firms
- Develop objectives and account plans for key consulting firms
- Identify key contacts within these firms
- Open doors and initiate business relationships
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Program Outsourcing, in which we
allocate dedicated resources and work as part of our client's program
to help:
- Design, manage and fulfill the program's information and support services
- Identify, screen and target the most opportune consultants
- Open doors with consultants and initiate business development relationships
- Screen and hand-off new sales opportunities
- Track program success, i.e., sales contribution
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Operational, i.e., Backroom,
Support, in which we:
- Manage and maintain the program's consultant database
- Fulfill various program services
- Track consultant usage and information/support needs
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Program/Channel Tracking and
Measurement, in which we:
- Define and develop effective program measurement processes
- Define the relevant market-driven and quantifiable program measures
- Design and conduct objective, 3rd party surveys among program consultants to measure program effectiveness and contribution to increased sales opportunities
- Integrate sales channel tracking to include consultant RFPs
- Conduct ongoing consultant satisfaction surveys
- Compare and rate relative program performance among key competitors
- Use these measures to help program managers develop and commit to annual, strategic and market-driven objectives
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Market Research, designed and conducted to:
- Better understand the market and how to most effectively align and work with consultants/market influencers
- Determine how to most effectively inform, educate and support consultants
- Gain market and competitive insights from these highly knowledgeable professionals
Market research includes consultant focus groups, custom personal or telephone surveys, consultant advisory boards, etc.
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Database Design and
Development, including database:
- Structure and platform
- Field definition
- Data entry screens
- Query and reporting capabilities
- Report templates
- Documentation
- On-site setup, testing and training
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? 2001 The Brookside Group, LLC
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