Develop the market insights and unique selling propositions that set you apart from your competitors in viable, compeling ways in each of your served markets.
The Brookside Group can help you develop the market guidance that will position your products and services closer to the “Ideal” (as defined by your customers) than competitors’ solutions, and uncover potential new product/market/customer opportunities and unique selling propositions that set you apart from your competitors in each of your served markets.
We use an array of proven proprietary techniques to harvest untapped information and creative tools to develop breakthrough solutions. These services and tools include:
Enhanced Focus Groups - Achieve greater accuracy and reliability of market information, greater depth of understanding, and the ability to develop break-through solutions. Enhanced Groups are designed to gather accurate, reliable information that use elements of the creative process to develop powerful new solutions right in the group sessions. Moderator flexibility is essential and interaction with the client behind the mirror is strongly encouraged. The key is to develop the guidance that will position our client’s product/service closer to the “Ideal” than competitors’ solutions.
Mini-Groups – We conduct these small group sessions (4 to 6 participants) when exploring strategic issues among industry experts and seasoned professionals. These smaller groups among highly knowledgeable individuals allow them sufficient time to fully develop their perspectives and provide powerful insights. We also use Mini-Groups for assignments with a limited number of respondents in a given geographic area.
In-Depth Interviewing - Either In-Person or over the phone, we use this approach when gathering information on competitively sensitive topics, or when personal privacy may be an issue.
Delphi Sessions - A powerful strategic tool, we conduct these sessions in order to develop long range category development perspectives and alternative strategic scenarios for competitors in the category. Our Delphi Sessions take advantage of the experience and knowledge of different market experts – customers, consultants, analysts - in a structured manner that allows wide ranging views, perceptions and ideas. This feedback is used to project future technical, market, and other developments, to uncover fundamental differences of opinion, and to develop new ideas and concepts. |
