Brookside Group

Gain Early Warning of External Threats and Opportunities

UNTIL NOW, EXPERIENCED COMPETITIVE INTELLIGENCE (CI) professionals were on their own when both fulfilling their organization’s intelligence requirements and educating themselves about CI innovations. Faced with a choice between generic training courses that often catered to a neophyte audience, or custom consulting engagements that were costly and required extensive approval, most CI practitioners chose to go it alone.

Together,

and its CI partner, Outward Insights offer an alternative - The Competitive Intelligence Coaching CenterTM.

The Competitive Intelligence Coaching CenterTM is a subscription-based coaching and resource center, developed by Outward Insights, where CI practitioners receive industry best advice, coaching, consulting and printed materials - the very tools required to exceed your organization’s intelligence needs. Uniquely positioned to fill the void between underwhelming training courses and expensive on-site consulting engagements, our service delivers real-time, expert assistance to CI practitioners on an ongoing and continuous basis.

How it works. A full-year engagement to the Competitive Intelligence Coaching CenterTM includes access to an on-call coaching service and an online collection of downloadable printed materials for two professionals in your organization. An overview of services:

Expert Advice and Coaching on all facets of CI program operation Review of CI deliverables, work products or outputs Coaching of new or junior CI team members Advice on external CI resources appropriate for your organization’s needs (including CI research firms, training institutions, technology providers, etc.) Templates, analytic method guides, presentation materials and other content designed to advance the sophistication and impact of your CI program. Access to periodic conference calls on CI related issues

Subscribers will also have access to periodic conference calls on intelligence best practices, web based forums, and exclusive newsletters and articles.

Premium Services. In addition, subscriber organizations can access a number of premium services at Coaching Center client rates. These include:

On-site consulting Executive interviews and workshops Peer-to-peer networking and best practices events facilitated by our expert coaches Customized training courses Assistance with recruiting Assistance developing an RFP and managing vendor proposals for outside services On-site assistance in building or expanding a CI function.

Support your CI function by calling us today. We will explain how the Competitive Intelligence Coaching CenterTM can add value across your organization.

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