Brookside Group, LLC

Drive Qualified New Sales Opportunities through the Influence of Consultants
Generate qualified new sales opportunities and expand your current channel programs through the influence and recommendations of telecommunications and information technology consultants. The Brookside Group can show you how to build, manage and measure this highly cost effective and profitable channel to market, including identifying, qualifying, acquiring and engaging the more active and influential consultants in your served markets.
Why Consultants Are A Channel Opportunity Telecommunications Consulting Market Telecommunications consultants directly influence 20-25% of total telecom equipment and network services sales to the enterprise and SMB markets 87% of consultants offer vendor solution recommendations as services On average, consultants recommend $5.3M worth of solutions annually Nearly 30% recommend more than $10M 80% of consultants’ recommendations to their enterprise and SMB clients get implemented, thereby leading to a sale Deployment of new technologies, SMB and network infrastructure needs are driving market growth Vendor Consultant Channel Programs Widely used and trusted source of information and support among consultants Still dominated by the major equipment vendors Provide benefits that clearly help consultants better serve their clients Still need to execute certain basics to all program members
The relative investment in a consultant channel program is modest. The potential return is significant. Click here to access a summary of Brookside's 2007-2008 Consulting Market Study

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